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China Shopping

By |October 23rd, 2013|Latest News, Public Relations, Swisslog|

China has long been seen as the world’s leading manufacturing base, but how well is it embracing e-commerce?The latest figures reveal some interesting trends. A report in China Logistics Equipment magazine listed four key points:1. Booming Transactions: Transactions volume in 2012 reached 9.5 trillion RMB (over 1 billion Euro) and is expected to be 27.5 trillion RMB in 2015. It is thought the annual increase over the next 5 years will be around 35%.2. Online purchases soar: In 2012, the total number of Chinese online purchases reached 280 million. Online shopping transaction volume (B2C and C2C) reached 1.15 trillion RMB in 2012.

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Around The World In 80 Emails

By |September 4th, 2013|Advertising, Beno, Design, Public Relations, TB Marketing|

:Ten Tips For Working With Overseas Clients A few years ago (okay it was 17), the ad agency I was working at belonged to a formal international network of agencies that would rely on one another if a client wanted work doing in more than one country. Well, that was the plan at least. Perhaps the Chairman got a nice weekend break out of it, but otherwise it was impossible to maintain much of a relationship with 20-odd other overseas businesses, and as far as we could tell, the things we had in common, other than belonging to the same network, were nil. Being able to produce consistently good work was tough, especially when the international work was like a French steak, pretty rare. […]

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Smile, Baby!

By |August 27th, 2013|Beno, Public Relations, TB Marketing|

There’s something odd about the latest iPhone ad. It shows cute kids and quirky Asians taking pictures, ending with the line “Everyday more photos are taken with the iPhone”. Nothing greatly odd about that you might say, but the copywriter in me was waiting for a ‘than…’ Mainly because ‘everyday more photos are taken with every type of smartphone’, and without the ‘than…’ it makes you think well, the next ad feasibly might say, ‘Everyday more calls are made on phones.’ Sure enough, the US version of the ad has a “than”, and a surprising one at that. […]

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Doosan’s $200m Buy-Back Deal

By |August 6th, 2013|Latest News, Public Relations|

Doosan is to pay $200 million (KRW 219.4 billion) to the UK-based private equity fund Standard Chartered Private Equity (SCPE) and DIP Holdings, a Korean investment holding company and subsidiary of Doosan Corporation, to acquire total ownership of Doosan Industrial Vehicle (DIV). DIV has performance has significantly improved since it was set up as an affiliate company following the SCPE deal in 2011, and now has total assets amounting to $370 million (KRW 414.7 billion) and an operating profit of $32 million (KRW 36 billion) from revenues of $600 million (KRW 671.9 billion). […]

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The Future is Now

By |June 24th, 2013|Public Relations, Swisslog|

Automation is once again in the spotlight, this time being identified as one of the technologies expected to have the most influence in the business world over the next decade. According to management consultants, McKinsey, twelve emerging technologies—including the mobile Internet, autonomous vehicles, and advanced genomics—have the potential to truly reshape the world in which we live and work. Cutting through the hype to identify the technologies that will really matter the “Disruptive Technologies“ report aims to assess the impact they will have on life, business and the global economy by the year 2025. […]

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Tele-vision Centre

By |June 19th, 2013|Public Relations, Windsor|

Windsor is now delighted to be offering Dieci telehandlers as part of its extensive product portfolio. Dieci was the first company in Europe to produce telescopic handlers in 1983 and are well known for being innovators in the field. Dieci Ltd is involved in the development of machines tailored to the UK and with well over 36 models in its complete range, has extensive knowledge of industrial, building and agricultural sectors. […]

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The Future of Retail?

By |June 17th, 2013|Latest News, Public Relations, Swisslog|

Imagine a world where Suzie finds virtual shoes she likes on her friend’s social networking page. She buys the same shoes for her profile and decides she would like them for real. During a break at work, she visits a store, tries on the shoes, buys them and gets them delivered to her home. This is just one of many scenarios for the year 2020, but the chances are that we will all become more used to making purchases in different ways in the near future. The future is not so easy to predict, but the megatrends that ultimately determine these changes are already with us. We know that technology, the environment, globalization and demographic changes are all influential factors, not only in retail. […]

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Rushlift’s New GSE Venture Takes Off

By |April 25th, 2013|Latest News, Public Relations, Rushlift|

Rushlift Ltd., a national supplier of equipment leasing and maintenance services, has acquired the ground support equipment (GSE) maintenance facility at London Heathrow (LHR) from American Airlines (AA). The deal secures several jobs at the facility and marks an acceleration of the company’s expansion in to the market, having already secured contracts to supply and maintain GSE equipment for two major airlines. Rushlift GSE will operate out of the existing LHR base at Elmdon Road, close to British Airways’ Vanguard House, and will continue to support AA, as well as other key customers, for whom it currently maintains on ramp equipment. Click here for high resolution images […]

Nixon Hires Windsor

By |April 6th, 2013|Aislin, Latest News, Public Relations|

TB Marketing’s two Ash’s, Aislin and Ashley, took a trip to the North East to visit a happy new Windsor customer… Nixon Hire, a leading provider of plant and site equipment with bases throughout the UK, has taken delivery of a fleet of Doosan D110 forklifts for its 14 depots. Nixon Hire is the epitome of a family-run business that has grown into a market leader. Thanks in no small part to the hard work and vision of its founder, John Nixon, the company now employs over 310 people, has numerous bases throughout northern England and Scotland as well as a presence in the Middle East. […]

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Very happy about this…

By |February 27th, 2013|Latest News, Public Relations, TB Marketing|

What's everyone been reading on forkliftaction.com/news? This week's most popular announcement: forkliftaction.com/news/newsdispl… #Doosan #IMHX — Forkliftaction.com (@Forkliftaction) February 26, 2013  

Ocado Checks Out AutoStore Deal

By |January 16th, 2013|Latest News, Public Relations, Swisslog|

Integrated logistics solutions specialists, Swisslog, is delivering an automated warehouse solution for online retailer Ocado. Swisslog’s AutoStore system will provide Ocado’s new non-food DC in Hertfordshire with automated storage, handling and picking facilities. Established in 2000, the Ocado group is one of Britain’s leading online supermarkets offering customers a simple and convenient alternative to old-fashioned supermarket shopping. The business has grown rapidly, supplying over 20,000 product lines, notably from the Waitrose and John Lewis Partnership, servicing over 70% of British households. […]

Bye, Bye Baby Brain!

By |January 7th, 2013|Danielle, Fun Stuff, Latest News, Public Relations, TB Marketing|

Well here I am, it’s my first day back at Doncaster’s Finest Marketing Agency, TB Marketing. As my job involves A LOT of writing, I thought it only right to start the day off by blowing off the cobwebs with a spot of blogging. So, here goes… […]

Windsor Opens Wakefield Branch

By |July 13th, 2012|Latest News, Public Relations, Windsor|

Leading materials handling business, Windsor, has unveiled its newest branch in Wakefield, West Yorkshire, taking the company’s total number of branches to nine. Established in 1977, the company has grown into one of the country’s leading providers of forklift truck and aerial access platform hire, sales and maintenance services. Managing director, Stephen Burton, believes the new branch in Ossett, Wakefield will provide a modern centre for the support of local businesses. […]

Swisslog Head to LogiMAT 2012

By |February 15th, 2012|Latest News, Public Relations, Swisslog|

Ergonomics and maximum productivity are the key challenges facing modern logistics businesses according to leading warehousing specialists Swisslog Exhibiting at this year’s LogiMAT, Swisslog aims to demonstrate how companies can meet these challenges by offering visitors the chance to get a close-up view of their latest advances in high-speed picking stations. […]

Willkommen! Bienvenue! Benvenuto!…Swisslog!

By |February 14th, 2012|Doncaster Marketing, Latest News, Public Relations, Swisslog|

Team Beno would like to officially welcome on board our latest PR client Swisslog UK! With their global head office based in Buchs, Switzerland - Swisslog are a worldwide provider of logistics solutions for warehouses, distribution centres and hospitals that pride themselves on their fantastic customer support, entrepreneurial spirit and their outstanding products….just the kind of client we love! Our aim now is to provide them with some top-notch PR stories in these next few months to really help them smash their marketing objectives for 2012. Welcome to the family Swisslog! You’re gonna love us… Keep a look out for all latest Swisslog news stories here!

Mexmast Joins Doosan Network

By |October 28th, 2011|Danielle, Doosan, Latest News, Public Relations, TB Marketing|

Congratulations to our clients Mexmast and Doosan who have got it together in the best possible sense… Doosan is pleased to announce the appointment of Mexmast as an official distributor of our forklift equipment. Based in West Sussex, Mexmast is one of the largest independent forklift companies in the South East supplying new and used forklifts to their growing customer base. Tim Waples, UK director and general manager of Doosan Industrial Vehicles said, “We are delighted to have the opportunity to work with Mexmast and believe they will make a strong addition to our dealer portfolio. They have a wealth of experience dealing with large companies and a long established stability to the business. “We are very happy to be welcoming them to the Doosan family.” […]

Doosan Unveiled As New Supplier to Saint-Gobain

By |September 14th, 2011|Doosan, Latest News, Public Relations|

Leading forklift manufacturer, Doosan, has been chosen as the preferred supplier of leading international construction materials group Saint-Gobain. The UK’s largest ever forklift deal will see the company supply over 2,000 counterbalance trucks across a variety of Saint-Gobain UK manufacturing, retail and merchant sites. These include the company’s Jewson, JP Corry and Gibbs and Dandy builders’ merchant networks. […]

A Bit Of A ‘Situation’ Situation

By |August 25th, 2011|Danielle, Latest News, Public Relations, TB Marketing|

Can paying an undesirable customer not to use your products save you from brand damage- or does it because more harm than good? Concerned that its brand image was going to be tainted by the stars of popular reality TV show Jersey Shore (nope I’ve never heard of it either) US clothing brand Abercrombie & Fitch have taken the bold step of offering to pay the cast NOT to wear its clothes. […]

Insert Jumping Student Cliche Here

By |August 19th, 2011|Beno, Public Relations|

When you see photos of jumping, hugging, crying A-level students, you’d at least be forgiven for expecting them to have taken their exams this year! Unlike a couple of former tax dodgers who were snapped having just opened their A-level results at Hayesfield Girls’ School on August 19, 2010 in Bath, only to be seen in the Guardian this week. A picture may speak a thousand words, but it also makes a handy shortcut for cliche-loving newspapers on the lookout for a quick way to tell an often complicated story. Jumping (with paper in hand), crying and hugging are evidently visual shortcuts to ‘young person just got their results’ but they’re not the only ones. […]

The Kate-Factor: A Consumer Fairy-tale

By |June 6th, 2011|Danielle, Public Relations|

As a girl who is constantly trawling the internet for the latest shoes, dresses, handbags, shoes, makeup, jewellery…oh, and did I mention shoes? It’s difficult not get caught up in the latest fashion craze that is Kate Middleton. […]

News That’s Dead Good

By |May 27th, 2011|Latest News, Public Relations, TB Marketing|

There can’t be many things that have stayed stuck in there from my actual university days (they were ahem, a few years or so ago afterall) but one thing that certainly stayed with me is the inevitability of communication. The idea that whatever you do and however you say it, you ARE sending a message to customers, suppliers, prospects and other key audiences. Perhaps it was the absurd analogy of a dead person communicating that they weren’t alive by ‘not breathing’ that made it so memorable. Whatever, I’m glad it stayed in there. When you consider this idea, it maybe shifts the focus on ‘whether’ you communicate, onto ‘what’. Many clients now accept the idea that bad news fills a communication vacuum. It might just be gossip or it might be malicious, but either way, it’s easy to see examples of companies getting a hard time or fending off wild rumours when there’s no official viewpoint to fall back on. […]