Twitter, celebrity & controversy (Olympics edition)

By |July 31st, 2012|Ben, TB Marketing|

There’s no question about it: Twitter is having an enormous effect on the Olympic games. As social media trends grow, Twitter is generating an unprecedented level of interest in the competition and with that comes a large amount of controversy. Talk of the London 2012 Olympic Games was expected to take over Twitter, and its community of 140 million active users worldwide didn’t disappoint. During the opening ceremony, Twitter saw more tweets in a single day than it saw during the whole duration of the Beijing 2008 Olympics. This shows how the social networking site has grown and become a huge power in modern society. In 2008, the average number of tweets stood at around 300,000 per day. That number has grown dramatically ever since, and on Friday 9.66 million mentions of the opening ceremony made on Twitter between 8.00 p.m. U.K. time through to the end of the delayed U.S. broadcast, which started more than three hours later. […]

The Book v The E-Book

By |April 12th, 2012|Ben, TB Marketing|

The death of the book is upon us, apparently…again. The book has been in grave danger so many times it must feel somewhat persecuted, perhaps we should consider the book to be more resilient than we give it credit for  However so, the relatively new phenomena of e-books and the success of Amazon’s Kindle is throwing the world of publishing and reading into a whole new age of controversy and turmoil. […]

Pun-don Calling

By |March 27th, 2012|Ben, Doosan, TB Marketing|

In Hollywood they say ‘there’s no business like show business’. If Snoop Dogg is correct, in the hood they say  ‘there’s no business like ho business’ and after last week this guy *thumbs pointing to chest* says ‘there’s no business like fo(rk truck direct) business’. […]

In the likely event of a zombie apocalypse…

By |March 1st, 2012|Ben, TB Marketing|

It appears that it isn’t just a few avid gamers, excitable slasher fans and late-night cheese eaters that have contemplated the potential risk of a zombie apocalypse. The US assistant surgeon general, Ali Khan, posted on the government’s health and safety agency blog last year in the ‘Centres for Disease Control and Prevention’ section, on how to prepare for a Night of the Living Dead scenario in your own town. However, Khan offers no advice on how best to fight off the Zombie hordes – chainsaw? Shotgun? Or even a cricket bat, popular with Shaun of the Dead enthusiasts I’m sure. Instead he recommends preparing a survival strategy ‘to get you through the first couple of days before you can locate a zombie-free refugee camp’. Pfft, booooooorring. So, here’s the deal: we are going to explore survival techniques in the event of a zombie outbreak, firearms vs melee weapons, where to set up camp and how to stay alive whilst kickin’ ass and crackin’ skulls. You may laugh now, but when it happens you’ll be happy you read this, and that we at TB Marketing have prepared you for such an event – it could save your life. […]

@Social Media; making business well, social.

By |February 27th, 2012|Advertising, Ben, TB Marketing|

In the first of TB Marketing’s debates, Ben argues FOR the use of social media by businesses… In a society where Facebook reigns, where nothing is confirmed unless ‘tweeted’ and professional bloggers earn more money than many businessmen, it is a wonder that people still question the power of social media. […]