PaxLift, a new Person of Restricted Mobility (PRM) transporter from Italian manufacturer, Baumann, has been granted a new European patent status ahead of its launch in early 2017.
Best known for his adage, “Work expands so as to fill the time available for its completion” former 1950s civil servant, C. Northcote Parkinson, has passed into business folklore as a wry observer of corporate culture. So much so that the law has even gone global, as Mikhail Gorbachev observed in 1986, when Alessandro Natta complained about a swelling bureaucracy in Italy, “Parkinson's Law works everywhere".
It's sometimes easy to forget how exotic and mysterious the Internet seemed just a few years ago. Rummaging through the archives I found this little beauty from a 1997 issue of the Yorkshire Post business supplement, quoting me on my searching prowess. Judging by the amount of fax-related ads in the issue, the YP were obviously a little behind the curve when coming up with this story. It came about when trying to get a bit of extra coverage for my old friends at Toyota, but the journalist was more interested in the magic box that allowed me to find a set of public accounts. My reaction now, and probably then too, was something like "The Yorkshire Post! They actually ran this?! Wait a minute, 'tech-head'?!" Now I don't know which comment to be impressed about the most, my sweeping [...]
:Ten Tips For Working With Overseas Clients A few years ago (okay it was 17), the ad agency I was working at belonged to a formal international network of agencies that would rely on one another if a client wanted work doing in more than one country. Well, that was the plan at least. Perhaps the Chairman got a nice weekend break out of it, but otherwise it was impossible to maintain much of a relationship with 20-odd other overseas businesses, and as far as we could tell, the things we had in common, other than belonging to the same network, were nil. Being able to produce consistently good work was tough, especially when the international work was like a French steak, pretty rare. […]
Great initiative worthy of your (and our) support... More than 3000 websites have already joined our cause. Still a few million websites to go… join us on http://t.co/aM7ebO2Swt— notfound (@notfoundorg) May 29, 2013
There’s something odd about the latest iPhone ad. It shows cute kids and quirky Asians taking pictures, ending with the line “Everyday more photos are taken with the iPhone”. Nothing greatly odd about that you might say, but the copywriter in me was waiting for a ‘than…’ Mainly because ‘everyday more photos are taken with every type of smartphone’, and without the ‘than…’ it makes you think well, the next ad feasibly might say, ‘Everyday more calls are made on phones.’ Sure enough, the US version of the ad has a “than”, and a surprising one at that. […]
Well that’s another first under the belt, my first ever Father’s Day as a dad. So far Phoebe seems fairly pleased with my progress, although to be fair it must be pretty hard to mess it up in six weeks. Hard, but not impossible as maybe suggested by earlier posts. One unexpected aspect of Baby Beno’s arrival into the world was just how reminiscent she is of that other popular, influential and temperamental lady, Grandma Benson. […]
In Part One we learnt how raising babies is tough. Okay, so not much of a revelation there to anyone that’s tried it, but as Baby Beno is having an unusually long sleep, here are a few insights and tips from the early days… 1. Be on your guard as early as possible At just one day old, Baby Beno was getting a lot of attention, from nurses, midwives, paediatricians etc. All as expected and all fairly routine. One surprise visitor was the Bounty pack woman. Of course at that stage your relief juices make you happy to speak to just about anyone, which is good news for £50m+ company who’s representative wanders the maternity wards taking names, date of birth, email addresses, even nappy preferences, all in exchange for a couple of product samples and wedge of coupons. […]
Let’s get something straight first. I love my baby. Holding your firstborn in your arms is a feeling unlike any other. You instantly know that you’ll love, care for and coo over this creature for the rest of your life. Naturally, your firstborn is beautiful beyond all reasonable expectations; has a burgeoning level of intelligence that suggests a future Nobel prize or business empire; finds most of what you do funny, leading you to believe you’ll have the best parent/child relationship since Mrs Shakespeare said ‘It’s a boy!’ and thrashes around in a manner only seen by legendary athletes, world cup winners or Madonna backing singers. […]
My friend died at the start of the year. He was found in a hotel room a few days before his 42nd birthday. It was a big shock. We’d worked together for a number of years and although our paths had strayed a couple of years back, we still spoke from time to time. So there was a lot of sadness when I learnt of his death. It seemed such a shame. More so to the many people that were closer to him than me, and no doubt to his close family and father who a year earlier had seen his wife, my friend’s mum, pass away due to illness. […]
Yay! Today is my birthday, quite a big one too! Yep, thirty years old and I’m ver… sorry, what? Oh, okay, it’s bigger than that. Like most members of the big 4-0 club, I’m still in denial and the written number looks a lot bigger than the one rattling about my addled head. That’s probably a good thing, as there’s a fairly slim chance I’ll start acting my age pretty soon (unless you count gardening, which of course, I don’t). What with all the birthday shenanigans, the only-as-old-as-the-woman-you-feel –type clichés; the ‘I need to go home for a nap’ jokes (actually, not a joke) and losing my train of thought at precisely the wrong… where was I going with this… anyway, it’s natural to reflect on some of the top stuff we’ve done over the years. In the past I’ve been involved in some great projects – Tomorrow’s World, National Superdome, Paul Eyre… but if I told you too much about them, I’d probably end up getting sued. Again. So here’s Birthday Beno’s guide to the Top 5 Most Satisfying Jobs by Doncaster’s finest marketing agency*. Before we start, there’s no room for presentations, posters, mailers, exhibitions and loads of other stuff that didn’t make this list, but you can still see a shot of some of them here. Okay, here we go… Number 5: Our work for NAMTEC was simultaneously incredibly satisfying and very frustrating. Some nice design work by Pato, a bit of strategy from Beno and a lot of hard database work by our mate at Waspmedia meant this was the best confused job we ever did. […]
Getting a lot of love for our latest Rushlift work. The guys at Rushlift may like to fly under the radar from time to time, but we think they’ve got plenty to shout about, especially the swanky new brochure! […]