A Bit Of A ‘Situation’ Situation

By |August 25th, 2011|Danielle, Latest News, Public Relations, TB Marketing|

Can paying an undesirable customer not to use your products save you from brand damage- or does it because more harm than good? Concerned that its brand image was going to be tainted by the stars of popular reality TV show Jersey Shore (nope I’ve never heard of it either) US clothing brand Abercrombie & Fitch have taken the bold step of offering to pay the cast NOT to wear its clothes. […]