Why Every Woman Wants to be Engaged

By |August 22nd, 2011|Advertising, Danielle, Latest News|

A-ha! So that’s why we always want to spend your money, new research finds women pay more attention to and are therefore more engaged in ads than men. Measuring the effectiveness of advertising is a hard one to crack and when targeting consumers the separate interests and feelings of both men and women are major factors in marketing communications campaigns. […]