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Lessons from Project Baby Beno Part 2

In Part One we learnt how raising babies is tough. Okay, so not much of a revelation there to anyone that’s tried it, but as Baby Beno is having an unusually long sleep, here are a few insights and tips from the early days…

1. Be on your guard as early as possible
At just one day old, Baby Beno was getting a lot of attention, from nurses, midwives, paediatricians etc. All as expected and all fairly routine. One surprise visitor was the Bounty pack woman.

Of course at that stage your relief juices make you happy to speak to just about anyone, which is good news for £50m+ company who’s representative wanders the maternity wards taking names, date of birth, email addresses, even nappy preferences, all in exchange for a couple of product samples and wedge of coupons.