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International award for emerging South Yorkshire forklift firm

Endeavour Forklifts awarded with international accolade for excellence

After just a year of being an official Mitsubishi forklift dealer, South Yorkshire’s Endeavour Forklifts has been recognised by the manufacturer for its commitment to forklift sales and providing outstanding customer service.

During the annual Mitsubishi Forklift Trucks Dealer Awards presentation, which took place in Amsterdam this year, Endeavour managing director, Jason Reynolds and sales manager, Ken Jackson were presented with a prestigious Gold Award.

Presented to businesses demonstrating excellence in customer commitment, the Mitsubishi Gold Award honours those dealers who achieve their annual volume truck and parts target as well as excelling in supporting their customers from initial contact to long term after-care.

Mike Jones of Red Diamond Distribution, UK importer for Mitsubishi Forklift Trucks said: “The Gold Award is one of our most esteemed honours. It recognises dealers that embody excellent customer service, professionalism and all-round performance — the exemplary attributes which ensure that clients get the very best from forklifts and staff alike — not just during the purchasing process, but far beyond.

“Endeavour Forklifts has worked hard over the past year to ensure the highest possible standards for its customers throughout the South and West Yorkshire regions. For such a young business, receiving this award is a huge achievement, but deserved nonetheless.”

Endeavour Forklifts is a provider of service, parts, sales and hire for the region’s forklift users. From its new 12,500 square foot new premises in Aldwarke, Rotherham, the team works tirelessly to deliver the benefits of Mitsubishi products to local businesses and has its own fleet of around 50 forklift trucks ready for immediate hire. Founded by Rotherham-born, Jason Reynolds, the business was created specifically for exclusive distribution rights to Mitsubishi forklifts in South and West Yorkshire.

Jason was proud to accept the award at the lavish dinner ceremony in the Netherlands capital. “We’re delighted that our hard work has been recognised by a global organisation like Mitsubishi just a year after our establishment,” he said. “The award already has pride of place, mounted on the wall in our reception!”

Continues Jason: “While we are still a relatively new business, we know what works, and what doesn’t. Between us, we have over 100 years’ experience in the industry, working for some of the largest forklift companies in the business. This award is testament to our team’s passion, expertise, and commitment to delivering the highest standards of customer care.”

To find out more about hiring or buying new and used materials handling equipment from Endeavour Forklifts, visit

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Top Safety Accreditation for Endeavour Forklifts

Local business Endeavour Forklifts has been awarded Safecontractor accreditation for its commitment to achieving excellence in health and safety.

Safecontractor is a leading third party accreditation scheme which recognises very high standards in health and safety management amongst UK contractors.

Based in Aldwarke, Rotherham, Endeavour is South Yorkshire’s exclusive supplier of Mitsubishi Forklift Trucks. With 50 years’ industry experience behind them, the team of ten works to support businesses by delivering used and new Mitsubishi forklifts, as well as servicing and parts across all brands.

Working with customers of all shapes, sizes and sectors across the UK and locally in the Yorkshire region, Endeavour’s most recent clients have included major players such as TATA Steel, ASD Lighting PLC, Ron Hull Group, Thessco Ltd and Tekfloor Limited.