Well here I am, it’s my first day back at Doncaster’s Finest Marketing Agency, TB Marketing.
As my job involves A LOT of writing, I thought it only right to start the day off by blowing off the cobwebs with a spot of blogging. So, here goes…
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Hi I’m Richard Branson…
It’s definitely a love hate relationship between me and Virgin.
I’m loving the brand with its glam attitude and ultra-cool look, but the boss creeps me out!
However, I do like the latest Virgin Media ad featuring the fastest man on PLANET EARTH Mr Usain Bolt!… Do ya get it?…. Do ya get why they used him? Great bit of sporting endorsement in an Olympic year and some great writing to get the most out of someone who may be awesome at running in a straight line but is probably not exactly a great actor….oh yeah, and Brano’s in it too.
Congratulations to our friends at The Little Sweet Shop in Tickhill. They’ve got off to a flying start, with the small help of a few designery bits from us!
The opening night was a huge success for the little shop, with the Mayor of Tickhill officially cutting the bright pink ribbon! When we arrived we couldn’t see for the amount of people queuing out of doors, both young uns and oldies.
Congratulations to our clients Mexmast and Doosan who have got it together in the best possible sense…
Doosan is pleased to announce the appointment of Mexmast as an official distributor of our forklift equipment. Based in West Sussex, Mexmast is one of the largest independent forklift companies in the South East supplying new and used forklifts to their growing customer base.
Tim Waples, UK director and general manager of Doosan Industrial Vehicles said, “We are delighted to have the opportunity to work with Mexmast and believe they will make a strong addition to our dealer portfolio. They have a wealth of experience dealing with large companies and a long established stability to the business. “We are very happy to be welcoming them to the Doosan family.”
Can paying an undesirable customer not to use your products save you from brand damage- or does it because more harm than good?
Concerned that its brand image was going to be tainted by the stars of popular reality TV show Jersey Shore (nope I’ve never heard of it either) US clothing brand Abercrombie & Fitch have taken the bold step of offering to pay the cast NOT to wear its clothes.
A-ha! So that’s why we always want to spend your money, new research finds women pay more attention to and are therefore more engaged in ads than men.
Measuring the effectiveness of advertising is a hard one to crack and when targeting consumers the separate interests and feelings of both men and women are major factors in marketing communications campaigns.
TB Marketing is this year celebrating 10 successful years in business and we are trying to fit in as much ‘celebrating’ as possible…
As a girl who is constantly trawling the internet for the latest shoes, dresses, handbags, shoes, makeup, jewellery…oh, and did I mention shoes? It’s difficult not get caught up in the latest fashion craze that is Kate Middleton.
As the newest edition to Team Beno this is my first blog post. I think the first post you do is always the most difficult and I definitely found it challenging to actually get round to writing this.