Great initiative worthy of your (and our) support…
More than 3000 websites have already joined our cause. Still a few million websites to go… join us on http://t.co/aM7ebO2Swt
— notfound (@notfoundorg) May 29, 2013
Category: TB Marketing
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Smile, Baby!
There’s something odd about the latest iPhone ad. It shows cute kids and quirky Asians taking pictures, ending with the line “Everyday more photos are taken with the iPhone”.
Nothing greatly odd about that you might say, but the copywriter in me was waiting for a ‘than…’
Mainly because ‘everyday more photos are taken with every type of smartphone’, and without the ‘than…’ it makes you think well, the next ad feasibly might say, ‘Everyday more calls are made on phones.’
Sure enough, the US version of the ad has a “than”, and a surprising one at that.
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Nixon Hires Windsor
TB Marketing’s two Ash’s, Aislin and Ashley, took a trip to the North East to visit a happy new Windsor customer…
Nixon Hire, a leading provider of plant and site equipment with bases throughout the UK, has taken delivery of a fleet of Doosan D110 forklifts for its 14 depots.
Nixon Hire is the epitome of a family-run business that has grown into a market leader. Thanks in no small part to the hard work and vision of its founder, John Nixon, the company now employs over 310 people, has numerous bases throughout northern England and Scotland as well as a presence in the Middle East.
What’s everyone been reading on forkliftaction.com/news? This week’s most popular announcement: forkliftaction.com/news/newsdispl… #Doosan #IMHX
— Forkliftaction.com (@Forkliftaction) February 26, 2013
Well here I am, it’s my first day back at Doncaster’s Finest Marketing Agency, TB Marketing.
As my job involves A LOT of writing, I thought it only right to start the day off by blowing off the cobwebs with a spot of blogging. So, here goes…
There’s no question about it: Twitter is having an enormous effect on the Olympic games. As social media trends grow, Twitter is generating an unprecedented level of interest in the competition and with that comes a large amount of controversy.
Talk of the London 2012 Olympic Games was expected to take over Twitter, and its community of 140 million active users worldwide didn’t disappoint. During the opening ceremony, Twitter saw more tweets in a single day than it saw during the whole duration of the Beijing 2008 Olympics. This shows how the social networking site has grown and become a huge power in modern society. In 2008, the average number of tweets stood at around 300,000 per day. That number has grown dramatically ever since, and on Friday 9.66 million mentions of the opening ceremony made on Twitter between 8.00 p.m. U.K. time through to the end of the delayed U.S. broadcast, which started more than three hours later.
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Grandma & Grandad, Mum & Dad
Well that’s another first under the belt, my first ever Father’s Day as a dad. So far Phoebe seems fairly pleased with my progress, although to be fair it must be pretty hard to mess it up in six weeks. Hard, but not impossible as maybe suggested by earlier posts.
One unexpected aspect of Baby Beno’s arrival into the world was just how reminiscent she is of that other popular, influential and temperamental lady, Grandma Benson.
In Part One we learnt how raising babies is tough. Okay, so not much of a revelation there to anyone that’s tried it, but as Baby Beno is having an unusually long sleep, here are a few insights and tips from the early days…
1. Be on your guard as early as possible
At just one day old, Baby Beno was getting a lot of attention, from nurses, midwives, paediatricians etc. All as expected and all fairly routine. One surprise visitor was the Bounty pack woman.
Of course at that stage your relief juices make you happy to speak to just about anyone, which is good news for £50m+ company who’s representative wanders the maternity wards taking names, date of birth, email addresses, even nappy preferences, all in exchange for a couple of product samples and wedge of coupons.
Let’s get something straight first. I love my baby. Holding your firstborn in your arms is a feeling unlike any other. You instantly know that you’ll love, care for and coo over this creature for the rest of your life.
Naturally, your firstborn is beautiful beyond all reasonable expectations; has a burgeoning level of intelligence that suggests a future Nobel prize or business empire; finds most of what you do funny, leading you to believe you’ll have the best parent/child relationship since Mrs Shakespeare said ‘It’s a boy!’ and thrashes around in a manner only seen by legendary athletes, world cup winners or Madonna backing singers.
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The Book v The E-Book
The death of the book is upon us, apparently…again. The book has been in grave danger so many times it must feel somewhat persecuted, perhaps we should consider the book to be more resilient than we give it credit for However so, the relatively new phenomena of e-books and the success of Amazon’s Kindle is throwing the world of publishing and reading into a whole new age of controversy and turmoil.
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Death, sex and copyright
My friend died at the start of the year. He was found in a hotel room a few days before his 42nd birthday. It was a big shock. We’d worked together for a number of years and although our paths had strayed a couple of years back, we still spoke from time to time.
So there was a lot of sadness when I learnt of his death. It seemed such a shame. More so to the many people that were closer to him than me, and no doubt to his close family and father who a year earlier had seen his wife, my friend’s mum, pass away due to illness.
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Pun-don Calling
In Hollywood they say ‘there’s no business like show business’. If Snoop Dogg is correct, in the hood they say ‘there’s no business like ho business’ and after last week this guy *thumbs pointing to chest* says ‘there’s no business like fo(rk truck direct) business’.
I have finally done my bit for charity, and what a bit it was…£105 raised!
When I heard about the Sport Relief mile I thought it would be a fantastic opportunity to set myself a challenge and so I did, I entered the 3 mile run at Balby Carr.
TB Marketing got the sponsorship rolling and not only sponsored me they also supplied my Sport Relief Kit for the day with a little advertising for them in exchange! Other sponsors followed and at present the total stands at £105, a massive thank you to TB Marketing and everyone that gave money it was an amazing feeling to know that I had raised so much for such a good cause.
Yay! Today is my birthday, quite a big one too! Yep, thirty years old and I’m ver… sorry, what? Oh, okay, it’s bigger than that. Like most members of the big 4-0 club, I’m still in denial and the written number looks a lot bigger than the one rattling about my addled head. That’s probably a good thing, as there’s a fairly slim chance I’ll start acting my age pretty soon (unless you count gardening, which of course, I don’t).
What with all the birthday shenanigans, the only-as-old-as-the-woman-you-feel –type clichés; the ‘I need to go home for a nap’ jokes (actually, not a joke) and losing my train of thought at precisely the wrong… where was I going with this… anyway, it’s natural to reflect on some of the top stuff we’ve done over the years.
In the past I’ve been involved in some great projects – Tomorrow’s World, National Superdome, Paul Eyre… but if I told you too much about them, I’d probably end up getting sued. Again. So here’s Birthday Beno’s guide to the Top 5 Most Satisfying Jobs by Doncaster’s finest marketing agency*.
Before we start, there’s no room for presentations, posters, mailers, exhibitions and loads of other stuff that didn’t make this list, but you can still see a shot of some of them here. Okay, here we go…
- Number 5: Our work for NAMTEC was simultaneously incredibly satisfying and very frustrating. Some nice design work by Pato, a bit of strategy from Beno and a lot of hard database work by our mate at Waspmedia meant this was the best confused job we ever did.
Getting a lot of love for our latest Rushlift work. The guys at Rushlift may like to fly under the radar from time to time, but we think they’ve got plenty to shout about, especially the swanky new brochure!
It appears that it isn’t just a few avid gamers, excitable slasher fans and late-night cheese eaters that have contemplated the potential risk of a zombie apocalypse. The US assistant surgeon general, Ali Khan, posted on the government’s health and safety agency blog last year in the ‘Centres for Disease Control and Prevention’ section, on how to prepare for a Night of the Living Dead scenario in your own town. However, Khan offers no advice on how best to fight off the Zombie hordes – chainsaw? Shotgun? Or even a cricket bat, popular with Shaun of the Dead enthusiasts I’m sure. Instead he recommends preparing a survival strategy ‘to get you through the first couple of days before you can locate a zombie-free refugee camp’. Pfft, booooooorring. So, here’s the deal: we are going to explore survival techniques in the event of a zombie outbreak, firearms vs melee weapons, where to set up camp and how to stay alive whilst kickin’ ass and crackin’ skulls. You may laugh now, but when it happens you’ll be happy you read this, and that we at TB Marketing have prepared you for such an event – it could save your life.
In the first of TB Marketing’s debates, Ben argues FOR the use of social media by businesses…
In a society where Facebook reigns, where nothing is confirmed unless ‘tweeted’ and professional bloggers earn more money than many businessmen, it is a wonder that people still question the power of social media.
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Hi I’m Richard Branson…
It’s definitely a love hate relationship between me and Virgin.
I’m loving the brand with its glam attitude and ultra-cool look, but the boss creeps me out!
However, I do like the latest Virgin Media ad featuring the fastest man on PLANET EARTH Mr Usain Bolt!… Do ya get it?…. Do ya get why they used him? Great bit of sporting endorsement in an Olympic year and some great writing to get the most out of someone who may be awesome at running in a straight line but is probably not exactly a great actor….oh yeah, and Brano’s in it too.
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Teeing off 2012
It’s that time of year again! Two stress-tastic days culminating in 20 minutes of presenting to 100 barely-able-to-contain-their-excitement Doosan dudes!
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Ash meets Wolf
Stop…. TB Marketing once again made our annual pilgrimage to see Electric Six this year… and Aislin got to meet the one and only White Wolf! Good work fella! …Continue!
Congratulations to our friends at The Little Sweet Shop in Tickhill. They’ve got off to a flying start, with the small help of a few designery bits from us!
The opening night was a huge success for the little shop, with the Mayor of Tickhill officially cutting the bright pink ribbon! When we arrived we couldn’t see for the amount of people queuing out of doors, both young uns and oldies.