Category: TB Marketing

Mexmast Joins Doosan Network

Post author By Beno
Post date October 28, 2011

Congratulations to our clients Mexmast and Doosan who have got it together in the best possible sense…

Doosan is pleased to announce the appointment of Mexmast as an official distributor of our forklift equipment. Based in West Sussex, Mexmast is one of the largest independent forklift companies in the South East supplying new and used forklifts to their growing customer base.

Tim Waples, UK director and general manager of Doosan Industrial Vehicles said, “We are delighted to have the opportunity to work with Mexmast and believe they will make a strong addition to our dealer portfolio. They have a wealth of experience dealing with large companies and a long established stability to the business. “We are very happy to be welcoming them to the Doosan family.”

Tags Darren Baldwin, Doosan, forklifts, Jason Jordan, Mexmast, pr, Tim Waples

Beno Fun Stuff Latest News TB Marketing

Marvin & The Starlighters

Post author By Beno
Post date October 13, 2011

Fame at last! Great spot from our mates at Windsor… Can’t beat a bit of twist rock.

Tags TB Marketing, The Skylanes

Beno Doncaster Marketing Latest News

Two shows. One no-show.

Post author By Beno
Post date September 28, 2011

You might wonder what possesses the organisers of two logistics exhibitions to hold shows in Doncaster on the same day, we certainly have.

Today is the second of two days for the Logistics Link North show (“an unmissable opportunity to test and compare“), held in a cavernous empty warehouse and the first of the two day Totally Logistics North show (“Redefining the Logistics exhibition experience“) at the home of our favourite jolly, Doncaster Racecourse. With our forklift-clients hat on, we’ve popped in to see what all the fuss is about and have to agree with our mate Mr MacLeod that they’ve put Doncaster on the map ‘for the wrong reasons’.

Still, the Racecouse show looks busy enough and the Link guys will probably find adequate reasons to do it all again. Judging by the quizzical looks on their faces, I’m not sure our clients will want to take part, at least until the organisers sort the timing out.

Our problem with these shows is that they tend to be done for the benefit of the organisers, not the visitors. That’s not to say they don’t try hard to advertise the events, but surely it would have been better as one good show, than two okay ones? That said, it does give us an opportunity to say hello to some of our friends and for them to go out in Donny, have a beer and be hung over on one of the nicest days of the year.

Sorry I missed that one. If it wasn’t for these damn clients keeping us busy…

Tags doncaster, exhibition, logistics link, totally logistics

Danielle Latest News Public Relations TB Marketing

A Bit Of A ‘Situation’ Situation

Post author By tbmarketing
Post date August 25, 2011

Can paying an undesirable customer not to use your products save you from brand damage- or does it because more harm than good?

Concerned that its brand image was going to be tainted by the stars of popular reality TV show Jersey Shore (nope I’ve never heard of it either) US clothing brand Abercrombie & Fitch have taken the bold step of offering to pay the cast NOT to wear its clothes.

Tags Abercrombie & Fitch, branding, JUST STOP, pr, TB Marketing

Advertising Danielle Latest News

Why Every Woman Wants to be Engaged

Post author By tbmarketing
Post date August 22, 2011

A-ha! So that’s why we always want to spend your money, new research finds women pay more attention to and are therefore more engaged in ads than men.

Measuring the effectiveness of advertising is a hard one to crack and when targeting consumers the separate interests and feelings of both men and women are major factors in marketing communications campaigns.

Tags Advertising, battle of the sexes, boys, engagement, girls

Beno Public Relations

Insert Jumping Student Cliche Here

Post author By Beno
Post date August 19, 2011

When you see photos of jumping, hugging, crying A-level students, you’d at least be forgiven for expecting them to have taken their exams this year! Unlike a couple of former tax dodgers who were snapped having just opened their A-level results at Hayesfield Girls’ School on August 19, 2010 in Bath, only to be seen in the Guardian this week.

A picture may speak a thousand words, but it also makes a handy shortcut for cliche-loving newspapers on the lookout for a quick way to tell an often complicated story. Jumping (with paper in hand), crying and hugging are evidently visual shortcuts to ‘young person just got their results’ but they’re not the only ones.

Tags A Levels

Aislin Doncaster Marketing Latest News TB Marketing

Celebrating 10 great years

Post author By Beno
Post date August 17, 2011

Our celebrations got well under way on Saturday at Doncaster Racecourse, where we were joined by some of our clients and friends to enjoy a day of racing and a performance from McFly!

Aislin Doncaster Marketing Fun Stuff Patrick TB Marketing

Shootout at the TB Corral

Post author By Beno
Post date August 12, 2011

Our TB Marketing movie competition is already in full flow! Pato and Aislin thought they’d get in on the act by shooting each other…

Tags office shootout, video

Aislin TB Marketing

Aislin Straightface Fail

Post author By Beno
Post date July 21, 2011

Beno Doncaster Marketing Latest News

Ten Cool Doncaster Marketing Examples (and a couple of very bad ones)

Post author By Beno
Post date July 15, 2011

Most of our work is focused on other parts of the world… Northampton, Hinckley, Gamston, Hull, er, Seoul… We don’t do as much as we’d like to locally (pay attention Doncaster business owners!) but maybe that will change soon.

We are, however, always looking around for examples of cool marketing ideas, and sometimes they’re close to home. We had a vote on our favourites from Doncaster (in the interests of fairness, none of them are ours!) here’s what we came up with…

Doncaster Marketing examples

10th: Jimmy’s Open All Hours sign
Pros: Look! That really is where they filmed Open All Hours!
Cons: Is that the best they could come up with?

Bigger Con: The actual shop is somewhere else (actually here)! And it’s a bloomin hairdressers! Bloody marketing!

Aislin Beno Danielle Latest News Patrick TB Marketing

It’s All About You!

Post author By Beno
Post date July 1, 2011

TB Marketing is this year celebrating 10 successful years in business and we are trying to fit in as much ‘celebrating’ as possible…

Beno Latest News TB Marketing

Don’t Print Me

Post author By Beno
Post date June 27, 2011

Where do you get your news from?

Chances are there’s a variety of news sources on your radar, but soon newspapers might not be one of them.

It’s probably about as good a time to start a newspaper as it is to get into pay phones or vhs shops, but that didn’t stop the Independent launching the “I” this year and being the only mashed up tree to see its circulation increase when the last lot of figures came out (thanks to being a:good, b:cheap and c:tv advertised).

Figures for newspaper readership look fairly robust, until you think about where they used to be and where they are going.

Tags circulation figures, decline, newspapers, online, petrol

It’s all about the children…

Post author By Beno
Post date June 23, 2011

Pato is a big charity fan, so you can imagine his reaction when someone came into the office from Donna’s Dream House… he was of course, very excited.

Pato described the Dreamhouse as, a place for poorly kids in Blackpool, but it was probably the Abba music on their website that really got his attention. Well, that and the sweets.

Aislin Latest News

Ash’s trip to Westexe

Post author By Beno
Post date June 6, 2011

I recently had the opportunity to pay our friends down at Westexe a visit for a fun filled day of farmers, food, animals and lots and lots of cider drinking at the Devon County Fair!

Danielle Public Relations

The Kate-Factor: A Consumer Fairy-tale

Post author By tbmarketing
Post date June 6, 2011

As a girl who is constantly trawling the internet for the latest shoes, dresses, handbags, shoes, makeup, jewellery…oh, and did I mention shoes? It’s difficult not get caught up in the latest fashion craze that is Kate Middleton.

Danielle TB Marketing

My first six months at TB Marketing

Post author By tbmarketing
Post date June 1, 2011

As the newest edition to Team Beno this is my first blog post. I think the first post you do is always the most difficult and I definitely found it challenging to actually get round to writing this.

Fun Stuff TB Marketing

Running Tracks

Post author By Beno
Post date May 31, 2011

For those in a keep fit frame of mind, Pato recommends the following running tracks:

Keep On Running – Spencer Davis Group
Running With The Devil – Van Halen
Run To The Hills – Iron Maiden
More Than A Feeling – Boston
Start The Dance – prodigy
Alone – Heart
25 Miles – Edwin Starr
Run To You – Bryan Adams
Eye Of The Tiger – Survivor
Born To Run – Bruce Springsteen

Aislin suggests…
Foggy Mountain Breakdown – Lester Flatt & Earl Scruggs

TB Marketing

The fear of being watched by a duck…

Post author By Beno
Post date May 29, 2011

The correct placement of an ad is often as important as the ad itself, as demonstrated by this epic fail…

Latest News Public Relations TB Marketing

News That’s Dead Good

Post author By Beno
Post date May 27, 2011

There can’t be many things that have stayed stuck in there from my actual university days (they were ahem, a few years or so ago afterall) but one thing that certainly stayed with me is the inevitability of communication.

The idea that whatever you do and however you say it, you ARE sending a message to customers, suppliers, prospects and other key audiences.

Perhaps it was the absurd analogy of a dead person communicating that they weren’t alive by ‘not breathing’ that made it so memorable.

Whatever, I’m glad it stayed in there.

When you consider this idea, it maybe shifts the focus on ‘whether’ you communicate, onto ‘what’. Many clients now accept the idea that bad news fills a communication vacuum.

It might just be gossip or it might be malicious, but either way, it’s easy to see examples of companies getting a hard time or fending off wild rumours when there’s no official viewpoint to fall back on.

Tags blogging, communication, email, forum, online, pr, social networking

Having A Ball

Post author By Beno
Post date May 6, 2011

All the gang recently upped sticks and attended the lovely BITA Ball at the equally lovely Stratford Upon Avon. Pato enjoyed the dancing, Aislin enjoyed the comedian, Tony enjoyed the chat and DJ enjoyed the choons! We were most taken aback by the lovely outfits on display – especially these from the, er, brave Peter MacLeod and Rob Fisher. Well done boys! Thanks also to the lovely folk at HSS and Doosan for inviting us.

TB Marketing

A Decade Later…

Post author By Beno
Post date April 3, 2011

We’re 10 Years old!! To commemorate the milestone, there’s a prize up for grabs for the best TB Marketing movie!

Over to you guys…make us look good!