Beno Public Relations

Insert Jumping Student Cliche Here

When you see photos of jumping, hugging, crying A-level students, you’d at least be forgiven for expecting them to have taken their exams this year! Unlike a couple of former tax dodgers who were snapped having just opened their A-level results at Hayesfield Girls’ School on August 19, 2010 in Bath, only to be seen in the Guardian this week.

A picture may speak a thousand words, but it also makes a handy shortcut for cliche-loving newspapers on the lookout for a quick way to tell an often complicated story. Jumping (with paper in hand), crying and hugging are evidently visual shortcuts to ‘young person just got their results’ but they’re not the only ones.