Latest News Public Relations Windsor

Waste Not, Want Not


Construction materials experts, Johnsons Aggregates & Recycling Ltd, invested in new equipment after opening a state-of-the-art plant in Ilkeston to manage increased volume of incinerator bottom ash recycling.

The new multi-million-pound recycling plant opened in February 2017, after the Derbyshire business secured a funding package from the Business Growth Fund and NatWest to support construction of the site, where up to 450,000 tonnes of incinerator bottom ash materials will be recycled each year.

Operations manager, Kevin Marshall explains: “We were originally set up as a provider of quarried and recycled aggregates for construction and engineering projects. Now, we also handle large muck shifts and supply sand, soils, gravels, salt and specialist ash.”

The ash is produced in incineration facilities, and typically contains small amounts of metals. Crucially, it can be recycled to regulate the material and remove contaminants allowing its use as a recycled aggregate for building projects, cement blocks and concrete. IBA aggregate, as it is known, has many usages, but without facilities similar to those at Johnsons, it can often end up in landfill if there is no local demand for it.

In order to move the material around Johnsons’ heavy industrial environment, sturdy machinery was required, and the local branch of Windsor Materials Handling stepped in to help the growing business. A new customer for Windsor, the aggregates supplier took on two forklifts ideal for the tough application – diesel-powered Doosan trucks with 3 and 3.3 tonne capacity.

The two forklifts, although on the same chassis, differ in their usages at the aggregate supplier’s plant. One of the machines includes a rotator, added by Windsor as an extra requirement of the business, and allows stillages of aggregate to be tipped safely into a hopper within operation.

“The environment we work in is very noisy and dusty, and we knew we would need robust machines to tackle the daily challenge,” continues Kevin. “Windsor pulled out all the stops to ensure the trucks were ideal for the job and the addition of stronger seals and heavy duty air filtration on both machines means dust doesn’t compromise their reliability.”

Established in 1999 by Steve Johnson, Johnsons Aggregates’ operation runs 52 weeks a year, which means extra planning and vigilance around holiday periods is important.  “Windsor’s service has been second to none. They were able to accommodate our requirements for the rotator as well as the stronger seals and air filtration, and still managed to deliver on time. We have had zero problems with the trucks since we took them on,” added Kevin.

In addition to the two Doosan trucks, Johnsons Aggregates took on a Windsor service contract and have also been quoted for machinery from Windsor’s access range. As one of the leading independent materials handling suppliers in the UK, Windsor was founded on service in 1977, and has now been providing access lifts as part of their offer for 10 years.

Director for Windsor’s Nottingham office, Andy Lane, was proud to hear Johnsons Aggregates were happy with the trucks. “I’m pleased that the trucks are proving to be an asset to Kevin’s team,” he said.

Concludes Andy: “Windsor is built on the philosophy of a local service offered nationwide, and this demonstrates the advantage of this. We can support local businesses and help them grow, while also having the knowledge and expertise of a national business.”

Jofson Latest News Public Relations

AKW takes delivery of Jofson fleet

AKW Global Logistics has been a leading light in warehousing and distribution services since 1986. It prides itself on being able to offer a flexible, customer-focused range of services and has continued to grow in what is a very competitive sector.

In 2004, the AKW Group was formed to create synergies between the two companies – AKW Global Logistics and AKW Global Warehousing. Two years later, the AKW Global Warehousing division was formed, and the acquisition of another contract packing company in 2008 saw the company completing their journey to offering a one-stop solution for their customers.

Based in Manchester, the Group now works with businesses throughout the UK, offering reliable warehousing, distribution and supply chain solutions to a range of industries such as fast-moving consumer goods and food & beverage.

To keep up with the growing demand for their services, AKW required a large fleet of reliable forklift trucks at two of their busiest UK sites. Located just five minutes from the logistics company’s Bond 26 facility, Mitsubishi dealer Jofson Limited stepped in to ensure AKW could deliver on the promises to their customers.

“Our aim is to offer real value to our clients by providing a quality, customer focused and flexible service,” said AKW’s Warehouse Operations Leader, Karl Mould. “We offer a complete range of logistics solutions to businesses throughout the UK, including distribution, warehousing, transport, freight, and contract packing services.”

Twenty machines were supplied to AKW in total, including ten Mitsubishi FG35 Grendia counterbalance trucks, offering the most fuel-efficient engines in their class, plus seven fully refurbished electric Bendi trucks with a complete battery change system to allow 24/7 usage in the narrow aisle warehouses. The new long term contract will see Jofson assist AKW in handling stock as efficiently as possible.

Jofson sales manager, Jason Jordan says the new partnership required a deep understanding of the operation at AKW. “Most of the trucks supplied are fitted with double pallet handlers, and we have several more on standby ready for any eventuality,” he explained. “The entire fleet is fitted with an FTC system; including pre-shift checks, pin code access bespoke to each operator, and impact detection. The counterbalance trucks are also fitted with a blue safety light on the rear of the truck”

AKW’s Karl Mould was particularly impressed with the kit. “The machinery provided by Jofson is really good quality and fit for purpose,” said Karl. “It was also great that we could get a few different types of machines from one supplier. We have lots of customers and therefore a variety of stock, so it was important for us to work with a business with a good range of materials handling equipment and a great local service. The guys at Jofson have gone out of their way to build a relationship with us, and we look forward to continuing to work with them in the future.”

Despite working primarily as a Mitsubishi forklift dealer, Jofson also refurbishes and supplies machinery from many different brands, including Bendi and Linde, before renting or selling onto local customers.  In addition to a full range of counterbalance and articulated forklifts and a fleet of over 100 short term rental trucks, the business also supplies warehouse equipment from the Mitsubishi range. Employing over 35 field-based mobile engineers with fully-equipped service vans, Jofson delivers a professional service and a rapid breakdown response.

As the UK’s largest supplier of Mitsubishi Forklifts and three-time winner of the Mitsubishi Dealer of the Year award, Jofson has supported businesses in the Manchester and West Midlands areas since 1977. Jason Jordan continued: “We are extremely pleased to be working with such a high-profile logistics group, providing a thorough and complete materials handling service. I am confident our knowledge and precise delivery will ensure a successful partnership with AKW Group.”

Latest News Public Relations Windsor

First class delivery for TPC

A Derbyshire logistics facility has boosted productivity within its 24-hour domestic and international delivery operation, after signing a long-term agreement with the local branch of an independent materials handling firm.

Providing operational excellence for delivery services Citipost Mail and 13ten, The Processing Centre (TPC) handles the sortation, routing and distribution of over 20 million items per year, for delivery to customers in the UK as well as overseas.

Bustling with activity throughout its entire 24-hour operation, the Derbyshire-based facility relies on high quality materials handling equipment to keep up with the fast pace, ensuring deliveries of mail, catalogues, coupons, packets, and parcels are fulfilled accurately and punctually.

To assist with their forklift needs, TPC called on the local branch of Windsor Materials Handling. Just 15 months after the first delivery, the centre has now added four more brand new LPG Komatsu forklift trucks to their existing fleet, and signed a long-term agreement with Windsor.

Equipped with extra features such as weather protection and tyre-saving direction select inhibitors, the trucks have been well-received, and TPC Facilities Manager Ken Garford was particularly impressed. “Running a 24-hour operation, forklift activity is at its highest between midnight and early morning when shipments come in, so we needed robust trucks and a solid service to match,” he said. “By renewing with Windsor, we get the best of both worlds – good quality trucks, supported by a top-notch team.”

One of the leading independent materials handling suppliers in the UK, Windsor was founded on service in 1977. Since then the Windsor name has been synonymous with materials handling and access systems, and throughout its 40 years of operation, the business has built a strong reputation in personal customer support.

Ken agrees: “We shopped around several places before deciding to renew with Windsor. A supplier that can deliver a great value high-quality product as well as brilliant service is hard to come by, but Windsor came out on top in both aspects – exactly what our busy warehouse needed.”

For TPC, the busiest period takes place during October, November and early December, as much of their stock needs to be ready to be shipped to European countries in advance, in order to reach customers in time for Christmas.

The year 2017 has seen TPC invest significantly in improving their warehouse processes, and an automated security solution was recently installed at the South Normanton facility. The business is now actively looking for new partners for sorting and processing opportunities.

Bob Powner, managing director at The Processing Centre, said: “It is important for us to ensure our customers receive the best possible levels of service at the most competitive rates. We are therefore very pleased to sign a long-term agreement to continue our partnership with Windsor Materials Handling, who have delivered on their promise of providing high quality forklift trucks at reasonable prices. This commitment is just part of a wider transition within The Processing Centre business.”

Throughout the years, the Windsor business has evolved to support the growing needs of modern logistics operations. Priding themselves on having the most highly skilled and well experienced staff in both technical support and sales, Windsor engineers are manufacturer trained and have developed a deep understanding of all manner of lifting and materials handling equipment.

Andy Lane, Windsor’s Nottingham Branch Manager, agrees the partnership with TPC reflects Windsor’s passion in enabling their customers to succeed. “At Windsor, we maintain a philosophy of continual investment to ensure our strong reputation for personal customer support is maintained. Our business is partnership driven and we work hard to develop long lasting relationships that make the difference to our valued partners,” he said. “I’m delighted we are putting this method into practice with our work at TPC, and I’m looking forward to a long and successful business relationship.”

Latest News Public Relations Windsor

Komatsu BX Series Honoured

After almost nine years since the original model was launched on the market, a Komatsu forklift is still being recognised by leading industry awards in the heavy equipment sector.

Since its launch, the IC engine-powered BX50 Series forklift has seen frequent updates, and is a particular favourite of Windsor Materials Handling customers due to their robust performance and great features. Now, the series has been awarded with the honour of Highest Retained Value from EquipmentWatch – a leading database for the US heavy equipment industry.

EquipmentWatch benchmarks the long-term performance of machines across a host of categories, looking for those that retained the highest residual value over the past five years of data.

Over 12,500 models from a valuation database were considered by analysts, which were then narrowed down to 156 series from 36 brands. The Komatsu beat five other finalists, including Doosan’s Pro5 Series.

Windsor customers have been choosing forklifts from the award-winning BX series for many years, with several unique industry leading features as the main selling point.

The dual floating structure greatly reduces vibration, protecting both the operator and critical components of the truck. An EZ-Lift tandem pump hydraulic system enables increased efficiency and improved truck control in tight spaces.

A directional flow counterweight also allows hot air and engine exhaust fumes to be pushed down and away from the operator’s compartment – especially important while driving in reverse.

The BX50 joins two other Komatsu machines, the GD655 Motor Grader and the WA320 Wheel Loader, as award winners in their respective categories.

“The award is indicative of excellence across a manufacturing organization,” said Garrett Schemmel, Vice President of EquipmentWatch. “Product quality has the most obvious impact on an asset’s per-formance on the secondary market, but residual values are also highly impacted by brand affinity and fair original pricing. A manufacturer must excel on all three fronts to be the winner.”

Latest News Public Relations Windsor

Plastic Fantastic

Luxus continues growth with Windsor

One of the UK’s most advanced technical plastics compounding and recycling companies has renewed their existing fleet of forklift trucks in a bid to boost productivity and reduce fuel emissions at their Lincolnshire facility.

Luxus Ltd was founded in 1965 to provide the then emerging plastics industry with solutions for plastics waste. The firm’s first laboratory opened in 1982, and has rapidly grown into a business that takes pride in reusing plastics that would otherwise be sent to landfill.

A state-of-the-art Technical Centre replaced the laboratory in 2014, and today, the centre enables the re-engineering of plastic waste materials into high performance plastic compounds. The business now supplies over 45,000 tonnes of the quality assured compounds each year for a diverse range of industry applications, including those in engineering, automotive and packaging sectors.

The technical plastics compounder was the first, and still is the only, UK business to achieve approval for its recycled grades in car interior trims. The busy Louth site also now includes temporary storage to accommodate the finished goods. “We recycle a huge range of plastics in our advanced on-site facilities,” says Peter Laking, Luxus’ Maintenance and Project Engineering Manager. “It helps our customers to proactively manage scrap plastic, reduce costs and minimise their own environmental impact.”

In order to reflect their environmentally friendly culture, Peter was keen to ensure the exhaust emissions from their materials handling equipment were kept to an absolute minimum – and Windsor Materials Handling helped them make an informed decision through a unique test.

Branch Manager for Windsor’s Sleaford office, David Fletcher, explains: “Luxus wanted to ensure they selected the forklift with the lowest emissions, so we suggested they do a simple test with a clean sheet of paper on the exhaust pipe of each machine.”

The new Doosan D25S-7 Series came out on top, with its piece of paper finishing the test as clean as ever, while its rival trucks left soot behind on the sheet. The truck’s diesel engine is built with Ultra Low PM Combustion technologies to meet Euro Stage IIIB emission regulations, providing a sturdy performance and excellent fuel efficiency.

With two engine settings – STD mode and ECO mode – Luxus operators can choose the setting to suit different applications. Standard Mode delivers the highest level of performance, while the ECO mode reduces fuel consumption by an extra 5%.

“We are genuinely very pleased with the performance of the new kit and the support from Windsor. We may be a large business and significant employer in the town, but we still rely on suppliers to give us great support and understand our needs. It’s been quite a few years now and the relationship is still going strong!”

A national company, Windsor’s Sleaford branch covers industrial centres across the region, from Boston to Grantham, Skegness to Newark, in addition to Louth and the surrounding area.  “We’ve been serving the area for quite a few years,” adds David Fletcher, “and throughout that time we’ve been able to see customers like Luxus grow and flourish. Obviously, requirements can change over time, and we like to think of ourselves as responsive and flexible, so being able to refresh the fleet once more and for it to be very well received is of course tremendously satisfying.”

Windsor has been an authorised distributor for Doosan since 2009, offering a brand that meets the operational and environmental needs of businesses across the UK.  In addition to supplying a wide range of materials handling equipment, Windsor also specialises in access platforms and has developed throughout its 40 years of operation to offer a single supplier solution.

“Our business is partnership driven,” says Windsor Managing Director, Stephen Burton. “We know that means providing the best possible deal and backing that up with great support. We are able to offer flexibility where other companies cannot and we hold dearly the ability to listen to our customers.”

Over fifty years since being founded, the Luxus head office and production facilities in Louth is home to over 150 dedicated individuals and the company is recognised as one of Europe’s foremost polymer recyclers and plastic compounds specialists. Luxus is also committed to innovation and continually invests in the latest recycling and manufacturing technologies.

David Fletcher concludes: “The ongoing relationship with Luxus is testament to our business being driven by partnerships, and our commitment to providing the best possible deal while backing it up with great support. As one of the leading independent materials handling suppliers in the UK, we are able to offer flexibility where other companies cannot, and we hold dearly the ability to listen to our customers before providing an unbiased consultative approach.”

Latest News Public Relations Uncategorized Windsor

Heavy Metal: UK’s Largest Scaffolder Builds With Windsor

With a company timeline stretching back to 1978, Generation UK has seen substantial growth and now operates as the largest scaffolding supplier in the UK. With over 75,000 tonnes of scaffolding, they have the UK’s largest inventory of scaffolding for hire and sale.  Every day Generation faces a logistical challenge to supply their 7,000 customers with the scaffolding and non-mechanical plant equipment that they require.

Generations’ customers represent a full mix of the construction industry; including civil engineers, house builders, energy, utilities and scaffolding sub-contractors.  Whilst their customers are varied, what unites them is their need for quality scaffolding delivered when and where they need it. In order to match their customer’s expectations, they handle tonnes of scaffolding, access, fencing and hoardings every day across the UK.  To achieve this, Generation needed a reliable fleet of forklifts to serve their nationwide network of branches, and the experts at Windsor Materials Handling lent a hand.

Boasting a 15-year relationship with Generation, Trevor De’Ath of Windsor stepped in to provide approximately 50 forklift trucks for the company – a mix of Doosan, Clarke and Komatsu models. Trevor, who has a strong working relationship with the commercial manager at Generation, Chris Baker, said the trucks had been well received by staff at the firm.

Trevor said: “Although the lengthy working relationship did provide an opportunity to work with Generation, it also meant that there were free and frank discussions when it came to feedback. The trucks themselves have had a good response, but the backup service has had particularly positive comments.”

Windsor is one of the few independent MHE providers in the UK with nationwide coverage and over 100 fully trained and highly skilled engineers. Thanks to a local one-stop approach for finance, hire, sales and maintenance, Windsor is able to add value via a quick, reliable and personal service. As part of the agreement with Generation, Trevor occasionally provides hourly and weekly key performance indicators to check efficiency is at its optimum for the fast-growing business.

Chris Baker explains how busy peaks are unpredictable for the business. “There is constant volume. It is at its busiest first thing in the morning and sometimes vehicles are queuing to access our depots. We use barriers during peak times to ensure traffic on the site does not compromise the operation.

“I joined Generation in 2003 when it was a £26 million company,” said Chris. “Since then we have experienced considerable growth and today turnover is at £80 million.”

Throughout the years, the Windsor business has evolved to support customers from a variety of backgrounds. Generation UK supplies scaffolding to a wide range of industries including one off projects.  Chris explains: “Generation secured a contract to supply 5,500 tonnes of scaffolding equipment to Britain’s new aircraft carrier, the HMS Queen Elizabeth. This was our biggest single contract to date. Over 4,000 deliveries were made and from end to end, and the scaffolding we supplied reached 2,718 miles – the equivalent to travelling from Land’s End to John O’Groats three times!”

Generation holds the highest volume of product and has the biggest turnover in the scaffolding industry. Chris concluded: “This kind of success can only be supported by the quality machinery and outstanding service we have had from Trevor and Windsor Materials Handling.”

With 40 years’ experience in materials handling and access systems, Windsor can offer its customers freedom of choice for every application – an important factor for the largest UK supplier of scaffolding products. Windsor operates from twelve branches across the UK, offering materials handling and access equipment, for sale, hire and maintenance. Established in 1977, the business is now the UK’s leading independent supplier of Komatsu, Kalmar and Doosan forklifts, Baumann sideloaders, Atlet warehousing and JLG access equipment.

Carrylift Public Relations

Ferrying Goods On The Mersey

We’ve been dockside with Carrylift to see these unique forklifts in operation at ABP Port of Garston on the north shore of the Mersey.

The site is home to a state-of-the-art £2.2 million bulk terminal providing the port opportunity to grow its operations. We think these TCM machines are the only ones of their kind in the UK, with specially fabricated forks to allow bulk bags can be carried safely and securely, without tearing the bag handles.

Latest News Public Relations Windsor

Windsor helps InBond make short work of high racking

As a market leader in premium logistics services, InBond has a reputation for providing high quality warehousing and document management services to some of the biggest names in the UK.

Serving the likes of Tetley’s, NHS, Next, KP Snacks and Fujifilm, the company has a high level of customer service and efficiency to maintain.

So, when InBond were in the market for a new fleet of forklifts and access machinery, Windsor Materials Handling began a quest to find the best equipment to serve the narrow aisles and high racking at their Stockton-on-Tees facility.

Kevin Hazeldine, operation and facilities manager at InBond, said he had a clear idea in mind of what they needed, and Windsor was able to deliver.

“In the past, we have had suppliers that promised the world when selling the services, but fell short when it came to delivery,” Kevin explains. “With a warehouse as versatile as ours, we needed the equipment to match, and Kraig at Windsor pulled out all the stops to provide us with exactly what we needed.”

Over the past 40 years, Windsor Materials Handling has grown from representing and being the exclusive supplier of the Komatsu forklift truck product range into an independent materials handling company that is able to provide an unbiased consultative approach for any application.

The racking at InBond’s facility towers at 12.2 metres high in some places, while in other areas it stands at 8.6 metres. Coupled with extremely narrow aisles, it took vigorous planning to source machinery fit for purpose. After careful consideration, Windsor supplied the firm with a mix of access equipment, including scissor lifts from JLG, QuickStock lifts from Genie, and forklifts from Flexi and Komatsu.

Kevin adds: “Stock comes in and out all of the time, and at times it is very unpredictable. If one of our trucks is down for longer than a day we need a replacement quickly. Compared to the engineers we have worked with previously, Windsor has a super-fast service when it comes to repairs and maintenance. We were also pleasantly surprised by the speedy equipment turnaround.”

InBond purchased four forklifts – two Komatsu and two Flexi – while the rest of the fleet were rented from Windsor along with a service contract.

Kraig Gray, Branch Manager at the Washington location of Windsor Materials Handling, who has a six year-long working relationship with InBond, was pleased to see the equipment was well-received.

“For many of our customers, finding the machine for the job is simple because the stock and racking height is consistent, but for InBond there’s a variety of stock and a range of racking heights in different parts of the warehouse.” said Kraig. “Due to this we had to shop around various manufacturers for specific machinery to serve each area. I’m really pleased that our determination has paid off, and I’m looking forward to continuing our work with InBond in the future.”

Windsor operates from twelve branches across the UK, offering materials handling and access equipment, for sale, hire and maintenance. Established in 1977, the business is now the UK’s leading independent supplier of Komatsu, Kalmar and Doosan forklifts, Baumann sideloaders, Atlet warehousing and JLG access equipment.

Endeavour Forklifts Latest News Public Relations

International award for emerging South Yorkshire forklift firm

Endeavour Forklifts awarded with international accolade for excellence

After just a year of being an official Mitsubishi forklift dealer, South Yorkshire’s Endeavour Forklifts has been recognised by the manufacturer for its commitment to forklift sales and providing outstanding customer service.

During the annual Mitsubishi Forklift Trucks Dealer Awards presentation, which took place in Amsterdam this year, Endeavour managing director, Jason Reynolds and sales manager, Ken Jackson were presented with a prestigious Gold Award.

Presented to businesses demonstrating excellence in customer commitment, the Mitsubishi Gold Award honours those dealers who achieve their annual volume truck and parts target as well as excelling in supporting their customers from initial contact to long term after-care.

Mike Jones of Red Diamond Distribution, UK importer for Mitsubishi Forklift Trucks said: “The Gold Award is one of our most esteemed honours. It recognises dealers that embody excellent customer service, professionalism and all-round performance — the exemplary attributes which ensure that clients get the very best from forklifts and staff alike — not just during the purchasing process, but far beyond.

“Endeavour Forklifts has worked hard over the past year to ensure the highest possible standards for its customers throughout the South and West Yorkshire regions. For such a young business, receiving this award is a huge achievement, but deserved nonetheless.”

Endeavour Forklifts is a provider of service, parts, sales and hire for the region’s forklift users. From its new 12,500 square foot new premises in Aldwarke, Rotherham, the team works tirelessly to deliver the benefits of Mitsubishi products to local businesses and has its own fleet of around 50 forklift trucks ready for immediate hire. Founded by Rotherham-born, Jason Reynolds, the business was created specifically for exclusive distribution rights to Mitsubishi forklifts in South and West Yorkshire.

Jason was proud to accept the award at the lavish dinner ceremony in the Netherlands capital. “We’re delighted that our hard work has been recognised by a global organisation like Mitsubishi just a year after our establishment,” he said. “The award already has pride of place, mounted on the wall in our reception!”

Continues Jason: “While we are still a relatively new business, we know what works, and what doesn’t. Between us, we have over 100 years’ experience in the industry, working for some of the largest forklift companies in the business. This award is testament to our team’s passion, expertise, and commitment to delivering the highest standards of customer care.”

To find out more about hiring or buying new and used materials handling equipment from Endeavour Forklifts, visit

Endeavour Forklifts Latest News Public Relations

Top Safety Accreditation for Endeavour Forklifts

Local business Endeavour Forklifts has been awarded Safecontractor accreditation for its commitment to achieving excellence in health and safety.

Safecontractor is a leading third party accreditation scheme which recognises very high standards in health and safety management amongst UK contractors.

Based in Aldwarke, Rotherham, Endeavour is South Yorkshire’s exclusive supplier of Mitsubishi Forklift Trucks. With 50 years’ industry experience behind them, the team of ten works to support businesses by delivering used and new Mitsubishi forklifts, as well as servicing and parts across all brands.

Working with customers of all shapes, sizes and sectors across the UK and locally in the Yorkshire region, Endeavour’s most recent clients have included major players such as TATA Steel, ASD Lighting PLC, Ron Hull Group, Thessco Ltd and Tekfloor Limited.

Latest News Public Relations Tailift

Tailift Appoints Ambassador

Taiwanese forklift manufacturer, Tailift, is to launch three new ranges of forklifts through the newly appointed UK distributor, Ambassador.

Ambassador, a Windsor Materials Handling company, will act as the exclusive UK importer, distributing the equipment via its own dealer network. Parts, warranty, training and sales support to the newly-appointed dealers will be co-ordinated with Tailift, utilising Windsor’s established infrastructure.

The electric, diesel and LPG powered Z Series and Eco-Z Series ranges from 1.5 to 7.0 tonnes capacity and have been developed over the past two years as premium and economy equipment for export to Europe and the US. A third big truck range up to 10 tonnes, the 9L Plus, is expected later this year.

Tailift Sales & Marketing director, Louis Sun, believes the new agreement with Ambassador provides an opportunity for the brand to establish a firm foothold in the UK market. Said Louis:

“We are a major exporter with over 40 years’ experience and a trusted developer of forklift equipment across the world. Our product design, manufacturing processes and component supply agreements are extremely good, but we have struggled to find a partner that has the experience and knowhow to establish a strong presence in the UK.”

“For the partnership to be a success we rely on the local knowledge of the distributor and with Ambassador we already know that the communication and commitment to the Tailift brand looks very promising. It is part of the Tailift ethos to get to know our partners as well as possible. We are therefore very excited to develop a long-term business relationship and work together for our mutual success.”

Windsor managing director, Stephen Burton, said: “Tailift has a strong presence in the UK via their partner brands, but their own range is yet to make as strong an impact as it has elsewhere in the world. The build quality is excellent, yet it is extremely competitive. We see this new venture as a superb opportunity to deliver a high quality, value for money brand, via the strong infrastructure that Ambassador can deliver.”

Manufacturing in Taiwan and mainland China, Tailift’s Forklift Division has a production capacity of 28,000 units per annum. With Taiwan’s high-tech reputation, global status as a gateway to Asian markets, and 1,500 component suppliers based within a 37 mile radius, Tailift has often been the first port of call for other manufacturers looking to develop economic, high quality machines.

Already a global top-20 manufacturer, the company is known for its work for Flexi, Hubtex and Artison brands.

Last year Tailift sold a stake in its forklift operations to Toyota, and the two companies announced the business will be spun off into a jointly operated venture. A period of research is now underway as Toyota look to implement their TPS and Just In Time systems, and develop access to the Chinese market through Tailift’s 120-strong dealer network.

“As a business we believe we have much to offer our customers in terms of excellent local service and value for money products,” concludes Stephen Burton. “We see the Tailift product as the ideal machine for a cost-conscious operation that doesn’t want the hassle and uncertainty of a Chinese brand or the reliability issues of used equipment. For our dealers it offers an opportunity to gain access to a highly respected product range, backed up by strong support and a commitment to establishing and growing the brand into a major UK player.”

Acquired by Windsor in 2014, Ambassador played an important role in the expansion of Komatsu forklifts in the South of England. The business began in 1994, firstly as a Nissan dealer before being appointed as a Komatsu distributor in 2008.

With 11 local branches and over 110 service staff, Windsor provides a wide range of materials handling equipment, including diesel & gas forklifts, electric forklifts, warehouse equipment, side-loaders, large forklifts, container handlers, access equipment, cleaning equipment, articulating VNA, and tractor units.

Product Characteristics

Tailift prides itself on developing its own design concepts and long-term relationships with local and international suppliers. Whilst masts, engines and hoses may be sourced from Germany, Japan, the UK or elsewhere, other specialist items such as transmissions and electronic components are developed closer to home, taking advantage of the country’s reputation as an important IT centre and dynamic entrepreneurial economy.

As market leader in its home territory for over a decade, the Tailift brand has been firmly established as offering simple, easy to operate equipment, with an emphasis on performance and reliability.


The Z Series – High Performance & Value

With a low-noise floating powertrain, oil immersed disc brakes and high performance engines, the 1.8 to 7.0 tonnes diesel and LPG, Z Series is the high quality range aimed at heavy-duty applications where operators are looking for greater levels of refinement and productivity.

A reduced diameter steering wheel reduces fatigue levels whilst front, back and upwards visibility provides excellent operator awareness.

Increased safety levels are offered by an operator lock-out system which shuts off hydraulic function when an operator is not present; a low centre of gravity provides high residual capacity, even at height, and a hydraulic safety valve prevents the accidental dropping of loads at high speed.

Electric mini-levers, easy side access to the battery and large operator space also makes the 1.5 to 3.0 tonnes electric range of the Z Series attractive to indoor operations. The AC power system is complete with regenerative braking, anti-rollback and temperature control, adding to the sense of a remarkably advanced truck for a relatively low cost.

Tailift’s attention to detail is seen in some of the less obvious design features, such as a brake pedal arm that is 25% longer to facilitate a faster, increased braking force, reducing stopping distances by half. Other simple features, such as a longer grip handle, improves cabin access and co-ordinated front and rear drive motors reduce the turning circle.


The Eco-Z Series  – An Economy Range Built to Surprise

The Eco-Z series was developed to complement the premium Z Series as a low-cost, yet reliable alternative.

Transmissions, braking and the capacity range may have been simplified, but a host of other features, including a heavy-duty chassis, high economy engines and excellent all round visibility remain.

The hidden tilt cylinders, adjustable steering, high comfort seat and multifunction control panel make the Eco-Z cabin a pleasant place to be. High mounted combination lights and sleek body design will please those looking to keep damage costs to a minimum, and Tailift’s own automatic transmission offers fast acceleration and quick, smooth directional response.

With Ambassador providing Tailift with specification advice for the UK market, and easy, clear and comfortable controls, the Eco-Z Series is likely to be attractive to those looking for a value product, with reliable, proven components, but are wary of other manufacturers where technical support is largely absent.

Latest News Public Relations

Detank UK Launch

Fast-growing Chinese industrial forklift manufacturer Detank has arrived in the UK.

Launched as recently as 2010, Detank has quickly become established as one of the world’s fastest-growing industrial machinery brands.

The new range, revealed to international dignitaries and leading industry figures at a London launch event, includes 1 to 10 tonne diesel trucks, 1.5 to 3.5 tonne LPG trucks, and 1.3 to 2 tonne electric trucks.

Each model was designed specifically for the UK and North American market and built to European designs using familiar components to simplify maintenance and repairs.

Finance will be supplied by Detank UK Finance, with lease purchase, finance lease, operating lease, and contract hire all available to customers and dealers.

Several senior managers, including Chery Detank vice president Hu Xuejun, flew in from the company’s new 280-acre factory and quality control facility in Wuhu, China.

Speakers included Zhao Xiaoming from the Chinese Embassy, while Parmy Singh of Coventry City Council represented Detank’s new West Midlands home.

A signing ceremony before the launch also marked a deal paving the way for Detank’s expansion into the Mexican market.

Lash Saranna, the man behind Detank UK, has a long history of importing and vehicles worldwide. He was head of the UK’s leading independent Porsche Centre before turning his sights towards China and Detank.

He said: “There’s a reason Detank is making so much headway around the world; the quality and price point are incredible. If we can show just a little bit of that to the UK I guarantee people will take notice.

“In particular, it feels good to be bringing forklift trucks back to Coventry, a place with such a proud heritage in the industry.”

To find out more about the Detank range of forklift trucks, contact Lash Saranna on 08456 444993 or visit

Click for high-res images:

Detank Forklift Launch

Sun Haocheng, Lash Saranna, and Mr Zhou Xiaoming

For more info visit: Detank UK

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Mexmast Joins Doosan Network

Congratulations to our clients Mexmast and Doosan who have got it together in the best possible sense…

Doosan is pleased to announce the appointment of Mexmast as an official distributor of our forklift equipment. Based in West Sussex, Mexmast is one of the largest independent forklift companies in the South East supplying new and used forklifts to their growing customer base.

Tim Waples, UK director and general manager of Doosan Industrial Vehicles said, “We are delighted to have the opportunity to work with Mexmast and believe they will make a strong addition to our dealer portfolio. They have a wealth of experience dealing with large companies and a long established stability to the business. “We are very happy to be welcoming them to the Doosan family.