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Endeavour Forklifts Latest News Public Relations

Top Safety Accreditation for Endeavour Forklifts

Local business Endeavour Forklifts has been awarded Safecontractor accreditation for its commitment to achieving excellence in health and safety.

Safecontractor is a leading third party accreditation scheme which recognises very high standards in health and safety management amongst UK contractors.

Based in Aldwarke, Rotherham, Endeavour is South Yorkshire’s exclusive supplier of Mitsubishi Forklift Trucks. With 50 years’ industry experience behind them, the team of ten works to support businesses by delivering used and new Mitsubishi forklifts, as well as servicing and parts across all brands.

Working with customers of all shapes, sizes and sectors across the UK and locally in the Yorkshire region, Endeavour’s most recent clients have included major players such as TATA Steel, ASD Lighting PLC, Ron Hull Group, Thessco Ltd and Tekfloor Limited.

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Beno Latest News Public Relations Windsor

Does your business suffer from Parkinson’s Law of Triviality?

Best known for his adage, “Work expands so as to fill the time available for its completion” former 1950s civil servant, C. Northcote Parkinson, has passed into business folklore as a wry observer of corporate culture.

So much so that the law has even gone global, as Mikhail Gorbachev observed in 1986, when Alessandro Natta complained about a swelling bureaucracy in Italy, “Parkinson’s Law works everywhere“.

Perhaps less well known is his Law of Triviality, first mentioned in the 1956 book “Parkinson’s law, and other studies in administration.”

Parkinson outlines his idea with a theoretical committee’s deliberations on a nuclear power plant, contrasting it to deliberation on a bicycle shed. As he put it:

“The time spent on any item of the agenda will be in inverse proportion to the sum involved.”

In other words, a nuclear reactor is so vastly expensive and complicated that an average person cannot understand it. So we assume that those working on it understand it. Even those with strong opinions often withhold them for fear of being shown to be insufficiently informed.

On the other hand, everyone can visualize a bicycle shed, so planning one can result in endless discussions because everyone involved wants to add his or her touch and show that they have contributed.

If that sounds familiar at least now you know why! Now, where did we put those bicycle clips…

Action Stations!

Classic quotes on the price of inaction…

“Never mistake motion for action” – Ernest Hemingway

“Well done is better than well said” – Benjamin Franklin

“A promise is a cloud; fulfilment is rain” – Arabian Proverb

“Small deeds done are better than great deeds planned” – Peter Marshall

“If you only do what you know you can do, you never do very much” – Tom Krause

“Talk doesn’t cook rice” Chinese Proverb

“If your work speaks for itself, don’t interrupt” – Henry J Kaiser
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Latest News Public Relations Rushlift

Rushlift Help Drive Calsonic Kansei Business Forward

Calsonic Kansei is the number one supplier of automotive parts to Nissan, and one of UK’s most successful manufacturers. Thanks to Rushlift, production remains firmly on the right road.

In the early 1990’s, Rushlift became the company’s material handling equipment supplier, and ever since has maintained this long standing partnership with the business.

Steve Ridley, logistics senior at the Calsonic Kansei Sunderland Ltd, explains: “We have worked with Rushlift for many years and have a strong relationship with them. We have gone through some changes over the years but Rushlift have always been our supplier for materials handling equipment and they have worked closely with us to offer excellent advice and service; we work well together”.

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Doncaster Marketing Latest News Public Relations Swisslog

Willkommen! Bienvenue! Benvenuto!…Swisslog!

Team Beno would like to officially welcome on board our latest PR client Swisslog UK!

With their global head office based in Buchs, Switzerland – Swisslog are a worldwide provider of logistics solutions for warehouses, distribution centres and hospitals that pride themselves on their fantastic customer support, entrepreneurial spirit and their outstanding products….just the kind of client we love!

Our aim now is to provide them with some top-notch PR stories in these next few months to really help them smash their marketing objectives for 2012.

Welcome to the family Swisslog! You’re gonna love us…

Keep a look out for all latest Swisslog news stories here!

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Danielle Doosan Latest News Public Relations TB Marketing

Mexmast Joins Doosan Network

Congratulations to our clients Mexmast and Doosan who have got it together in the best possible sense…

Doosan is pleased to announce the appointment of Mexmast as an official distributor of our forklift equipment. Based in West Sussex, Mexmast is one of the largest independent forklift companies in the South East supplying new and used forklifts to their growing customer base.

Tim Waples, UK director and general manager of Doosan Industrial Vehicles said, “We are delighted to have the opportunity to work with Mexmast and believe they will make a strong addition to our dealer portfolio. They have a wealth of experience dealing with large companies and a long established stability to the business. “We are very happy to be welcoming them to the Doosan family.

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Danielle Latest News Public Relations TB Marketing

A Bit Of A ‘Situation’ Situation

Can paying an undesirable customer not to use your products save you from brand damage- or does it because more harm than good?

Concerned that its brand image was going to be tainted by the stars of popular reality TV show Jersey Shore (nope I’ve never heard of it either) US clothing brand Abercrombie & Fitch have taken the bold step of offering to pay the cast NOT to wear its clothes.

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Latest News Public Relations TB Marketing

News That’s Dead Good

There can’t be many things that have stayed stuck in there from my actual university days (they were ahem, a few years or so ago afterall) but one thing that certainly stayed with me is the inevitability of communication.

The idea that whatever you do and however you say it, you ARE sending a message to customers, suppliers, prospects and other key audiences.

Perhaps it was the absurd analogy of a dead person communicating that they weren’t alive by ‘not breathing’ that made it so memorable.

Whatever, I’m glad it stayed in there.

When you consider this idea, it maybe shifts the focus on ‘whether’ you communicate, onto ‘what’. Many clients now accept the idea that bad news fills a communication vacuum.

It might just be gossip or it might be malicious, but either way, it’s easy to see examples of companies getting a hard time or fending off wild rumours when there’s no official viewpoint to fall back on.